Welcome to Marcha

For medspas, studios & owner-led practices

Your business
shouldn’t need you
at 9pm.

Missed call. 4:30 no-show. “I’ll book later.” That’s all money.

We find the money. Your evenings come with it.

See what it’s costing

Book the assessment

Already paid for

  • Online deposits
  • Waitlist texts
  • Review asks

Never switched on

runmarcha.com / the-leak

Meanwhile, at 9pm

Where the money went

  • Missed consult Mid-service $400–1k
  • 6pm reformer 3 late cancels/wk ~$6.2k/yr
  • Gel regular “I’ll book later” ~$935/yr
Illustrative Yours, in dollars

Built for owners who are also the backup receptionist

The leak

You didn’t open your own place to answer DMs.

Busy all day. Somehow still short. It’s not a slow month. It’s the call you couldn’t take, the slot nobody refilled, and the client who never came back.

They don’t leave voicemails. They leave.

The call came mid-service. The DM sat for four hours. By dinner, they’d booked somewhere else.

You have a no-show policy. You just never charge it.

The 4:30 didn’t show. No card on file. The waitlist was full, and nobody texted them.

“I’ll book later” means no.

They meant it. Nobody followed up. Now your list is full of people who used to come in.

You’re already paying for the fix.

Deposits. Waitlist texts. Review asks. All in your software, waiting for a free afternoon.

Fully booked
isn’t
fully paid.

The gap is sitting in your own reports. Nobody’s had time to look.

We look. Then we put it in dollars: no-shows, empty slots, lapsed clients.

Then we show you the fix. Often it’s already in software you pay for.

See the shift

The shift

You’re not bad at admin. You’re doing a job software should do.

Scroll. You doing it all slides out. Software doing the chasing slides in.

See how we work

Before

  • Texting the waitlist between clients
  • Waiving the fee because it’s awkward
  • Typing the price list into DMs, again
  • Paying for features nobody turned on

After

  • Your leak in dollars, from your reports
  • 3–7 fixes matched to your software
  • What to switch on first, and who owns it
  • Deposits the software charges, not you

Process

Four steps. None of them is a demo.

  1. 01

    Discover

    45 minutes. You tell us how the week really goes. We don’t pitch anything. Novel, we know.

  2. 02

    Map the leak

    We pull your booking reports and price each leak. “I think we’re fine” gets a dollar figure.

  3. 03

    Prescribe

    One fix per leak. What you already pay for comes first. New tools only for the gaps. Nothing custom.

  4. 04

    Deliver

    A written plan and a review call. Want help switching it on? We’ll do it with you. Entirely optional.

runmarcha.com / the-plan

01 · Discover

The week, in your words

  • OwnerWe’re slammed. The account says otherwise.
  • DeskThe waitlist is a group text.
  • 9pmStill answering DMs. Obviously.

We listen. We don’t demo.

02 · Map

Where the money actually went

  • 4:30 no-showNo deposit$600–900
  • Missed consultWent to voicemail$400–1k
  • Lapsed regular“I’ll book later”~$935/yr
IllustrativeYours, priced in the report

03 · Prescribe

Leak → fix → when

  • Missed callsText-backDay 1
  • No-showsDeposits + waitlistDay 2
  • Lapsed clientsRebook textsDay 3
3–7 fixes for your softwarePaid-for modules first

04 · Deliver

Four days. Ten minutes a day.

  1. Day 1 Turn on missed-call text-back. Nothing else.
  2. Day 2 Turn on deposits and automatic waitlist offers.
  3. Day 3 Send rebook reminders to clients who drifted.
  4. Day 4 Review call. Keep what the team will actually use.

After that, it runs without you.

It’s 9pm. You’re home.

Who we help

Owners

You’re great at the work. It’s everything else that’s drowning you. Medspas first, then pilates and fitness, nail and beauty, dental, and small outpatient practices. About 2 to 20 people.

Our focus

Medspas & aesthetic practices

Consults always call mid-appointment. Miss one and that’s a $400–1,000 first visit. The fix is often already in Zenoti or Boulevard.

Also

Pilates & boutique fitness

Full waitlist, empty reformers, same 6pm class. Three late cancels a week in one $40 class: about $6,200 a year.

Also

Nail & beauty studios

Phone buzzing mid-fill, wet brush in hand. A $55 gel regular every three weeks is about $935 a year. Until they forget to rebook.

Also

Dental & outpatient

Lunch calls go to voicemail. Recall lists sit. Notes still open at 8pm? We point you to scribes with a BAA.

Not a fit if you want custom software, an AI that diagnoses, or a robot receptionist. We fix leaks with tools that already exist. Hover a tile; the art is the room, the line under it is the leak.

Why Marcha

Everyone says use AI. Nobody tells you which.

We do. Our team is led by a registered nurse, someone who knows what it’s like to be needed by three people at once, and why “just use AI” falls apart right there.

No software project. We tell you which tools, in what order, starting with the ones you already pay for. We stay if you want help switching them on.

See the offer
Leadership

Registered nurse–led team

Focus

Medspas, studios, and practices. Not tech startups.

Method

What you already pay for first. New tools only for the gaps.

Afterward

Optional: we set it up with you, plus an AI concierge

The AI tools assessment

Find out what “busy” is costing you.

One conversation. Your own reports, priced out. A written plan with 3–7 fixes for the software you already run. A review call. Fixed at $999.

  • Discovery
  • Leak in dollars
  • Written plan
  • 4-day quick-start
  • Review call
  • Fixed fee
Book the assessment

What’s included

  • 45-minute discovery with the owner
  • Each leak priced from your own booking reports
  • One fix per leak, starting with what you already pay for
  • Written report: leak → fix → cost → setup → dollars at stake
  • Effort vs impact, aimed at quick wins
  • 4-day quick-start, about 10 minutes a day
  • 30-minute review call to walk it through

What you walk away with

A number, not a vibe.

Every leak gets a dollar figure from your own reports and a first move to fix it. If a fix isn’t worth it at your size, we’ll say so.

Worst case: 45 minutes and a clear picture. Best case: money back on the books, and your evenings with it.

Why the fee is easy

Do the math on one empty slot.

A medspa no-show can be a $600–900 slot. A gel regular who stops rebooking: about $935 a year. Three late cancels a week in one class: about $6,200. The report shows yours.

FAQ

Straight answers

No soft sell. If it’s not a fit, we’ll say so. Politely.

Book assessment
Do we need to know AI already?

No. Most of what we recommend isn’t flashy. It’s reminders, deposits, waitlists, and missed-call text-backs, finally set up.

Will you build custom software?

No. You don’t need an app. You need the features you already pay for, switched on.

What does the assessment cost?

A fixed $999. Tools run separately. We start with what’s already in your plan, so the first fixes often cost nothing extra. Anything new is priced in the report before you decide.

Will this replace my front desk?

No, and we won’t sell you that. The tools catch what the desk can’t get to: the call mid-service, the after-hours DM, the cancel that needs refilling. Your people stay the face of the place.

Which software do you work with?

Whatever runs your booking today: Zenoti, Boulevard, Mindbody, GlossGenius, Weave, NexHealth, and similar. We work inside your setup. We don’t start by making you switch.

Who shows up on the calls?

You work directly with our lead, a registered nurse. If you want help switching things on afterward, our team joins for that part.

Can these tools touch client or health information?

For medspas, dental, and outpatient practices, any tool that touches patient information needs a signed BAA on the right plan. After-hours note scribes always keep a clinician’s sign-off. We never recommend putting client health details into ChatGPT or similar. For most studios, the tools never touch health info at all. The report marks which is which and says “needs verification” instead of guessing. We’re not lawyers, this isn’t legal advice, and nothing here diagnoses.

What if we’re tiny?

Small teams feel it most. The person answering the phone is usually also the one doing the service. The sweet spot is about 2 to 20 people.

Ready

Find the leak. Then log off.

The $999 AI tools assessment for medspas, studios, and owner-led practices. Remote. We’ll reply to schedule discovery.

  • Fixed fee — no surprise scope
  • Your leak, priced from your own reports
  • RN-led, desk-fluent, no coding

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